NINI MEBUKE FOOTWEAR
OPPORTUNITY: A handmade footwear line needed a brand identity, content strategy & activation plan to launch.
SOLUTION: R Digital designed a Brand Identity & Positioning to capture the artisan craftsmanship of the handmade footwear brand, the values of the company and the effortless style which underpins each collection. A Content Strategy designed to build credibility incorporated broader fashion expertise and trendsetting ideas from local stylists, entrepreneurs and the designers themselves. The brand launched with a new website, social content, email marketing templates, blogger activity and an influencer platform laddering back to the brand’s tagline “Elevate Your Step”.
SERVICES:
Brand Identity: Logo, Colors, Iconography, Photography
Positioning: Tagline, Mission, Values & Key Messaging
Brand Style Guide
Content Strategy & Activation Plan
Website Design
Email Design & Template
Social: Content Creation, SMM, Influencer Campaigns
Media Buying & Publishing
Cross-platform Video Ads
Cross-platform Video Ads
Cross-platform Video Ads