Hi. I’m Rachel.
After over 15 years at some of the world’s leading advertising and PR agencies, I founded R Digital in 2018 with a vision: to offer clients a different kind of agency experience. One rooted in deep strategic thinking, creative excellence, hands-on execution, and trusted partnership. No silos. No egos. No limits.
R Digital brings the best of big-agency expertise and boutique-level attention. I work with a diverse range of mission-driven brands, nonprofits, entrepreneurs, and global companies to build marketing systems that actually work, grounded in brand clarity, audience insight, and results-driven storytelling.
My approach is simple: strategy first, people always. Whether I’m developing a brand from scratch, producing a video series, launching a website, crafting a campaign, or leading a full-scale rebrand, I bring a swiss-army-knife skill set and an unshakable commitment to delivering meaningful outcomes. I'm both a big-picture thinker and an in-the-weeds executor. Copywriter, designer, creative director, content strategist, and problem solver in one.
I love working with founders and teams who care deeply about their impact, their audience, and the communities they serve. There’s nothing more rewarding than transforming a passion or purpose into a brand that inspires trust, engagement, and action.
Whether you're a nonprofit launching a new initiative, a small business ready to grow, or a legacy brand evolving for what's next, R Digital is built to meet you where you are and take you where you want to go with clarity, creativity, and heart.
BEFORE R DIGITAL
Before launching R Digital, I served as SVP, Head of Account Management & Digital Strategy at Edelman Digital, based in the agency’s global headquarters in Chicago. In that role, I led integrated client service, digital strategy, and content innovation across Fortune 500 accounts, while mentoring cross-functional teams and guiding complex campaigns from concept to execution.
Prior to Edelman, I spent nearly a decade at BBDO Chicago, where I held several leadership roles, including VP, Director of Digital Content and Partnerships, and VP, Integrated Account Director across the SC Johnson brand portfolio. I led breakthrough campaigns and content partnerships for brands like Glade, Ziploc, and OFF!, guiding omni-channel strategy and award-winning work.
Earlier in my career, I managed the United MileagePlus loyalty platform for WPP and developed immersive digital and gaming experiences for Burger King Kids’ Club. And it all began with Dove. A dream first client. I helped launch Dove’s “Go Fresh” line to millennial audiences across early social and digital platforms in 2007, and later supported the rollout of Dove Hair Care in North America.
I’m proud of the iconic brands I’ve helped grow and the award-winning work that came from those collaborations. That experience shaped my standards, sharpened my instincts, and laid the foundation for building something of my own—an agency that merges big thinking with purpose, partnership, and heart.
Life stuff
I reside in Chapel Hill, North Carolina, by way of Chicago, IL. I received a B.A. in Journalism & Communications from Miami University in Oxford, Ohio, graduating with honors. I’m a fitness enthusiast, gardener (veggie-fanatic), and lover of all artistic outlets.
