GLOWMUNDO
OPPORTUNITY: Denver-based non-profit organization Glowmundo was having trouble clearly communicating its mission, services, and value proposition. Their brand was dated and in need of an evolution to speak to students, educators, and parents of today.
SOLUTION: We delivered an evolved brand identity and positioning designed to bring the benefits of self-awareness, joyful moments, and inner strength to life through storytelling. R Digital developed a new logo, color palette, visual treatments, and style guide for the brand, which was then applied across a variety of deliverables and services.
SERVICES:
Brand ID: Logo, Visual Treatments, Color Palette, Font
Mission, Manifesto, Core Values, Tagline
Brand Style Guide & Content Strategy
Print: Posters, Business Cards, Direct Mail, Bi-lingual Trifold Brochures, Manifesto Book, Letterhead
Website: Design, Copy, SEO, Development
Social: Content Creation, SMM, Media Strategy & Execution